Why Green Goods

Green Goods tackles three fundamental problems that hold back grassroots regenerative work from achieving its full potential.

Problem 1: Capturing Impact Is Tedious & Meticulous

The Current Reality

Traditional impact measurement requires:

• 📋 Complex spreadsheets with dozens of fields

• 📎 Multiple file uploads across different platforms

• 📧 Email chains with unclear submission processes

• ⏰ Hours of bureaucratic overhead per project

• 🔄 Repeated data entry across different frameworks

Result: Regenerative workers spend more time on paperwork than actual conservation work.

The Green Goods Solution: Simple 3-Step MDR Workflow

Green Goods reduces this to three intuitive steps:

1. Media 📸

• Take before/after photos directly in the app

• Capture video documentation

• Works offline in the field

2. Details ✍️

• Fill in task information with clear prompts

• Add relevant metrics (trees planted, area restored, etc.)

• Provide context and feedback

3. Review ✅

• Preview your submission

• Confirm and submit

• Automatic IPFS storage and on-chain reference

The MDR workflow takes less than 2 minutes per submission

Impact: What used to take hours now takes minutes, letting conservationists focus on their actual work.

Learn more about the MDR workflow →

Problem 2: Grassroots Work Isn't Valued & Rewarded

The Current Reality

Conservation work at the community level often:

• 🚫 Goes unrecognized by funding organizations

• 📄 Lacks verifiable proof that satisfies grant requirements

• 💰 Receives funding after the work is done (if at all)

• 🤝 Struggles to build trust with potential funders

• 📊 Cannot easily demonstrate cumulative impact

Result: The most effective local conservation efforts remain underfunded and undervalued.

The Green Goods Solution: On-Chain Attestations & Tokenization

Green Goods creates permanent, verifiable proof of every completed task:

For Gardeners (Workers):

• ⛓️ On-chain attestations: Immutable records of your work via EAS

• 🎖️ Digital credentials: Build a reputation portfolio

• 🪙 Future tokenization: Work becomes impact tokens (via Hypercerts)

• 💎 Retroactive funding: Get rewarded for past work when funding arrives

For Funders:

• ✅ Verifiable impact: Cryptographic proof of work completion

• 📈 Transparent tracking: See exactly what their funding achieved

• 🔗 Composable data: Integrate with their existing frameworks

• 🤖 Automated reporting: Karma GAP integration for standardized reporting

Every approved work submission becomes a permanent on-chain attestation

Example Attestation:

Work Submission Attestation
Chain: Arbitrum One (42161)
Schema UID: 0xb4318a3d228cb57828e9c56d96f88756beb71be540140226b8fc31ca97099f26
Attester: Garden Account (0xa622...)
Data: 
  - actionUID: 1
  - title: "Planted 50 native trees at River Valley"
  - media: ["bafkreiemwm...", "bafkreiafya..."]
  - metadata: {"treeSpecies": "Oak", "area": "500sqm"}

Explore a real attestation on EAS →

Impact: Grassroots workers can finally prove their impact to the world and unlock new funding sources.

Learn more about attestations →

Problem 3: Bioregions Have Many Interests, But No Coordination

The Current Reality

Local conservation efforts are often:

• 🏝️ Siloed: Different groups working independently

• 🗺️ Duplicative: Multiple projects targeting the same areas

• 📊 Incomparable: Using different metrics and frameworks

• 🤝 Disconnected: No shared infrastructure or data

• 💰 Competing: Fighting for the same limited funding

Result: Fragmented efforts with less cumulative impact than coordinated action would achieve.

The Green Goods Solution: Hyper-Local Impact Hubs

Green Goods Gardens serve as coordination hubs for bioregional work:

What Is a Garden?

• 🌍 Localized community hub: Tied to a specific bioregion

• 👥 Multi-stakeholder: Gardeners, operators, and evaluators

• 🪙 Tokenized identity: Each garden is an NFT with its own smart account

• 📊 Shared metrics: Unified tracking across all work

• 🎯 Diverse actions: Support many types of regenerative work

How Gardens Enable Coordination:

1. Unified Action Registry

   • Gardens define specific tasks relevant to their bioregion

   • All gardeners see available actions

   • No duplicate efforts

2. Collective Impact Tracking

   • All work aggregates to the garden level

   • Cumulative metrics show total bioregional impact

   • Transparent history for funders

3. Local Governance

   • Garden operators validate work quality

   • Community decides which actions to prioritize

   • Operators can be added/removed as trust evolves

4. Shared Funding

   • Gardens can receive grants as a collective entity

   • Impact tokens (Hypercerts) represent garden-level achievement

   • Retroactive funding rewards everyone who contributed

Gardens enable coordinated action across diverse regenerative activities

Real Example: A watershed conservation garden might coordinate:

• 🌳 Reforestation team: Planting native species

• 🧹 Cleanup crew: Removing invasive plants and litter

• 📊 Monitoring team: Biodiversity surveys

• 🏫 Education team: Community workshops

All tracking progress under one shared garden, making cumulative impact visible to funders.

Learn more about gardens →

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The Vision: A Regenerative Impact Graph

By solving these three problems, Green Goods enables a future where:

• ✅ Impact work is as easy to document as posting on social media

• ⛓️ Every contribution creates verifiable on-chain records

• 🌍 Local communities coordinate through gardens

• 💰 Funding flows to proven impact, not promises

• 📈 Regenerative work scales through composable data

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Ready to Get Started?

🌱 For Gardeners Start documenting work →	🧑‍🌾 For Operators Create a garden →	📊 For Evaluators Access impact data →

Learn More

• Who Is Green Goods For? — Understand all user roles

• What You Can Do — Explore specific use cases

• Core Concepts — Deep dive into how it works

• Read the Blog Post — Full product vision