Design & Research

Design resources, research materials, and product vision documents for Green Goods.


Product Vision

Blog Posts

Simplifying Impact Capture and Exchange

Project Tracker

DevSpot Project Page


Design Resources

Figma Designs

UI/UX Design System

  • Complete component library

  • Mobile and desktop views

  • Interactive prototypes

Miro Board

Product Strategy & User Flows

  • Impact mapping

  • User journey diagrams

  • Feature planning

Video Demos

Product Walkthrough

  • Complete feature demonstration

  • User flow examples

  • Watch: Loom Video


Research & Impact

Eight Forms of Capital

Green Goods uses a holistic framework for impact measurement:

  1. Living Capital: Biodiversity, ecosystems

  2. Material Capital: Physical resources

  3. Financial Capital: Money and assets

  4. Social Capital: Relationships, community

  5. Intellectual Capital: Knowledge, skills

  6. Experiential Capital: Wisdom, practices

  7. Spiritual Capital: Meaning, purpose

  8. Cultural Capital: Traditions, identity

Origin: From Ethan Roland and Gregory Landua's work in regenerative design.

Application in Green Goods:

  • Actions tagged by relevant capitals

  • Assessments measure across all capitals

  • Holistic impact tracking


User Research

User Personas

Gardener: Maria

  • Conservation volunteer

  • Uses smartphone primarily

  • Limited tech experience

  • Needs simple, offline-capable tools

Operator: David

  • Community coordinator

  • Manages local restoration project

  • Web3 familiar

  • Needs efficient review tools

Evaluator: Dr. Chen

  • Environmental researcher

  • Needs verifiable data

  • Comfortable with APIs

  • Values transparency


Design Principles

1. Mobile-First

Why: Conservation work happens in the field, not at desks.

How: Touch-optimized UI, camera-centric, minimal typing.

2. Offline-Capable

Why: Remote areas lack reliable connectivity.

How: Local-first storage, background sync, resilient design.

3. Simple Over Complex

Why: Reduce barriers to impact documentation.

How: MDR workflow (3 steps), clear language, guided flows.

4. Transparent & Verifiable

Why: Build trust with funders and community.

How: On-chain attestations, public data, open source.

5. Community-Governed

Why: Local communities know their needs best.

How: Operator validation, garden autonomy, no central authority.


Academic References

Regenerative Agriculture

  • Rodale Institute: "Regenerative Organic Agriculture and Climate Change"

  • Savory Institute: "Holistic Management Framework"

Blockchain for Social Good

  • Gitcoin: "Quadratic Funding for Public Goods"

  • Optimism: "Retroactive Public Goods Funding"

  • Hypercerts: "A New Primitive for Public Goods Funding"

Impact Measurement

  • Doughnut Economics: Kate Raworth

  • Eight Forms of Capital: Ethan Roland & Gregory Landua

  • Theory of Change: Carol Weiss


Case Studies

Coming Soon

We're documenting real-world deployments and impact stories:

  • Pilot gardens

  • Impact metrics

  • Funder testimonials

  • Gardener success stories

Stay tuned: TwitterBlog


Product Iterations

MVP Learnings

What Worked:

  • Passkey authentication adoption (90%+ of gardeners)

  • Offline queue reliability (99%+ sync success)

  • Operator validation model (95%+ approval rates)

What We Improved:

  • Reduced submission time: 5 min → 2 min

  • Simplified action creation

  • Enhanced analytics

  • Better mobile performance


Regenerative Finance Ecosystem


Future Research Areas

We're exploring:

  • AI-assisted impact verification

  • Satellite imagery integration

  • Predictive impact models

  • Cross-garden coordination patterns

  • Impact market mechanisms

Collaborate with us: Telegram

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