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Brand kit

Download the whole kit v3 · ZIP

Preview and download. Dark green #367D44 is canonical.

Logos

All logo sizes ZIP

Transparent SVG and PNG. Compare standard and enlarged square framing.

Symbols

All symbol sizes ZIP

For avatars and compact spaces.

Other colors, framing, and sizes are included in the complete kit.

Palette

Dark green leads. White and black provide reverse and monochrome artwork; warm paper is the template canvas.

Dark green

#367D44

Canonical brand color

White

#FFFFFF

Reverse artwork

Black

#000000

Monochrome artwork

Warm paper

#FAF8F5

Template canvas · Warm Earth

Figma green

#3E8E4E

Original export color

Forest green

#367D41

Board color · optional recolor

Light green

#46A359

Board color · optional recolor

Sienna

#A0522D

Board color · optional recolor

Sky blue

#87CEEB

Board color · optional recolor

The original Figma green and four board colors remain reference options.

Palette JSONPalette CSS

Typography

Inter and Fraunces for templates, following the existing Warm Earth direction.

Font licenseFont CSSSpecimen PNGSpecimen SVG

Graphic elements

Symbol patterns and backgrounds, created for this kit.

Symbol repeat · light

Symbol repeat · light

1600 × 900 px · New kit composition

SVGPNG 1600
Symbol repeat · dark

Symbol repeat · dark

1600 × 900 px · New kit composition

SVGPNG 1600
Symbol watermark

Symbol watermark

1600 × 900 px · New kit composition

SVGPNG 1600

Templates

Templates and fonts ZIP

Install the fonts, edit the SVG text, and replace the sample copy. PNGs are ready-to-view references.

Editing notes

Website files

Favicons for browser tabs and an icon pack for installed websites and phone home screens.

Usage and source​

Use SVG for scalable artwork and editable templates; PNG is ready to place. Keep logo proportions and leave space around the artwork. See Credits for usage guidance. The docs navbar symbol and favicon use the kit’s canonical dark green, #367D44. Application and docs design guides continue to own UI styling: a navigation or button accent is not a different logo color.

Kit v3 · 4 October 2026. Original artwork comes from the Green Goods branding board. Graphics and templates are new kit compositions. The complete ZIP retains all colors, framing, sizes, original vectors, and the font license. Download the asset manifest or validation record for file details.

Open questions: measured clear space and minimum sizes, horizontal and wordmark-only logos, photography and voice guidance, CMYK print files, approval of secondary colors, and formal brand ownership and usage terms. The fresh Figma inventory remains pending access to the board.